What happens when a business is incommunicado?
The overall structure of a company crumbles without effective business communication. Symptoms of poor communication to watch out for:
- Basic tasks fall to the wayside
- Schedules become disorganized
- Roles and functions are not assigned
- Employee morale declines
- Important business relationships fall through
When do good communication skills matter?
Let’s be clear: good business communication skills are a daily necessity for every small business owner. They’re crucial for building and maintaining healthy workplace relations between you and your employees and lasting relationships between your company and your clientele.
Business communication skills come into play whenever you:
- Speak over the phone or in-person
- Send an email, chat, or text
- Collaborate with a team member
- Network with a member of your industry
- Negotiate with a client or vendor
- Listen to someone explain a problem
It does not matter how big or small your company is; you will benefit from assessing how your business communicates internally and externally. Here are nine important benefits of improving your business communication:
Set clear goals and expectations
If you have a clear vision of your company’s goals, you are off to a great start.
However, carrying out that vision requires you to communicate those goals so that everyone involved is on the same page about how to take action.
You want your employees to know what you expect of them and what challenges they may face along the way. That way, everyone will understand what they are working toward and do so efficiently, which improves your company’s overall performance.
Build a tight-knit team
Open communication in the workplace means a more cohesive team that can flow from one project or challenge to the next.
When employees feel valued and that their opinion matters, they will contribute more and feel better while doing it — which improves productivity and retention.
But having open lines of communication also matters during tough times: it helps you spot fires and put them out early. And if team members can talk through difficulties, they’re less likely to jump ship when problems arise.
Earn the trust of your clients
Want to win new clients, keep existing ones, and earn their trust and loyalty? You guessed it: you’ll need to use effective communication strategies.
In practice, that means anticipating their needs and continuing to reach out after the initial handshake or sale. Keeping the communication going, and being ready to listen, means you’ll be able to address the hiccups that can happen after an initial business transaction or decision and help them find solutions.
Companies that show clients that they understand them, know their needs, and want to help, are more successful every time.
Improve customer service
Customer service can make or break your small business’ reputation, so be sure your team understands the importance of smart business communication in customer care. Clients feel valued and reassured if you offer responsive, empathetic customer service. But an unhappy customer service experience can turn a loyal client against a brand forever.
The truth is, many companies fall short in this department by treating it as a distant afterthought once a sale is made. The best brands are known to take care of their customers well after purchase.
Ensure transparency
Not every unhappy client will get on the phone to let you hear about it (although we all know many will do just that!).
Transparency means being clear about any limitations, and any issues that might arise. This will help you manage client expectations and reduce negative reviews. It also makes it easier to deal with angry customers and solve problems.
The same goes for your workforce. If you are upfront and open, your employees will be more likely to voice unhappiness or concerns that could bring down the entire team if left unaddressed. In turn, they will be more inclined to trust your decisions in the future.
