Owning any business can be mentally and physically demanding — particularly restaurants, which are fundamentally different from other businesses.
The ownership experience gets supersized: hours can be longer, finding reliable staff is difficult and maintaining quality with thin profit margins while keeping customers happy is a constant challenge.
Each day brings new challenges. It’s easy to let your physical, emotional and spiritual health slip while you’re juggling everything you need to do to keep your business afloat.
This is something Chef Imani Greer, the owner-operator of Roasted and Raw restaurant, knows from firsthand experience after 20+ years in the restaurant industry.
“The only way to really be successful in my business is putting spiritual, mental, physical and emotional health at the top. Those things first,” says Greer, a NEXT customer since 2020.
He’s seen what can happen when you don’t put self-care first — substance abuse issues, mental health crises and worse.
NEXT recently visited his restaurant in Oakland, California, to learn more about how he navigates the challenges of growing his business from a pop-up to a brick-and-mortar and his approach to self-care.