What you’ll need before getting hired as a subcontractor
Before finding work as a subcontractor, many clients and general contractors will require and/or expect subbies to have the following:
- Valid licenses and certifications. Have the necessary licenses and certifications required for your specific trade or specialty.
- Business insurance coverage. Get the appropriate insurance coverage, such as general liability insurance and workers’ compensation. This not only helps protect you and your team but also provides peace of mind to clients.
- Tools and equipment. Have a well-maintained inventory of tools and equipment relevant to your trade.
- Business documentation. Establish your business by obtaining the necessary legal documents, such as a business license, tax identification number and any required permits.
- References and portfolio. Even if you’re just getting started, it’s important to develop a portfolio showcasing your past projects, along with client references or testimonials.
- Estimating and bidding skills. While not a requirement, it’s important to hone your estimating and bidding skills to price projects and submit competitive bids accurately.
Remember, having these elements in place before seeking subcontracting opportunities demonstrates that you’re a competent and reliable professional.
Build a foundation: Establishing a network
Many contractors don’t advertise subcontracting opportunities — they give the jobs to companies they know or people they’ve worked with before. To work around that, you can:
- Reach out to project managers and contractors to promote your specific skills.
- Make connections with other subcontractors. This way, if a subcontractor gets a job that they don’t have time for, they might pass it on to you.
- Connect with people in related fields, such as real estate agents and facility managers. You never know where a job may come from.
- Join industry associations and go to industry events, seminars and networking functions to meet contractors in person.
- Leverage online platforms and social media to connect with potential clients.
- Seek out mentorship opportunities to gain valuable insights and guidance.
Word of mouth and a strong network open the most doors to subcontracting opportunities and help you stay informed about upcoming projects in your area.
Tap into online resources
The internet provides a wealth of opportunities for subcontractors to find and secure subcontracting work. Here are some key strategies to tap into online resources effectively:
Subcontractor marketplaces and bidding platforms
Explore platforms such as BuildingConnected, BuildZoom, and Procore, which connect subcontractors with project opportunities. You can create a profile on these platforms and include a compelling description of your services and portfolio.
When creating your online profile, focus on showcasing your expertise and differentiating yourself from the competition. Highlight your specialized skills, certifications and any unique qualifications you possess.
Use professional photos and provide a detailed overview of the projects. Incorporate keywords relevant to your trade to improve visibility in search results.
Remember to regularly update your profile to showcase your latest accomplishments and positive client reviews.
Maximize local opportunities
By maximizing local opportunities, you can position yourself as a reliable subcontractor in your community and increase your chances of finding consistent work. Keep a close eye on local projects, network with relevant industry players and explore government contracts to unlock new opportunities.
- Stay informed about local construction projects and developments by regularly checking local news.
- Participate in local trade shows, job fairs and community events related to the construction industry.
- Build relationships with local suppliers and subcontractors who may have leads or connections to upcoming projects. Collaborate with established players in your local market.
Look for government subcontracting opportunities
Research government contracts and public works projects in your area. You can often find contracts at the federal, state and local levels.
Federal
The U.S. federal government offers programs that empower small businesses to work on federal prime contracts. Typically, a subbie would work for an authorized prime contractor.
The Small Business Administration (SBA) maintains a directory of federal government prime contractors with subcontracting plans and Subnet, a database of subcontracting opportunities posted by large contractors.
The General Services Administration (GSA) Subcontracting Directory also lists prime contractors who have federal contracts. You can contact the contractors to ask if they need your services.
State and local government
Check state and local government websites, bid portals and procurement platforms to identify opportunities for subcontracting work. Government projects often require subcontractors, offering a steady stream of work.
Effective bidding strategies
To increase your chances of winning bids, take the following steps:
- Thoroughly review project requirements and specifications before submitting a bid.
- Provide accurate and competitive pricing based on your expertise and market rates.
- Highlight your unique value proposition, emphasizing quality work, reliability and adherence to deadlines.
- Tailor your bid to address the specific needs and concerns of the project owner or general contractor.
- Provide references or testimonials from satisfied clients to build trust and credibility.
Standing out: Effective self-marketing strategies
In a competitive construction industry, you want to differentiate yourself to stand out from the crowd. Here are some key marketing strategies to help attract new clients:
- Develop a professional website and online portfolio. A well-designed website showcases your services, past projects and client testimonials. An online portfolio helps potential clients assess your capabilities and expertise.
- Create and optimize online business profiles. Establish an online presence by creating and optimizing profiles on platforms like Google Business and Angie’s List. Provide accurate information about your services, contact details, and positive client reviews. This helps potential clients find and trust your business.
- Build social proof. Encourage satisfied clients to leave reviews and testimonials on your business profiles and other relevant platforms. Positive reviews and ratings act as social proof, instilling confidence in potential clients and setting you apart from competitors.
- Leverage social media platforms. Utilize social media platforms like LinkedIn, Instagram, and Facebook to showcase your work, share project updates and engage with potential clients. Post high-quality images and videos that highlight your skills and completed projects. (With permissions from clients, of course.)
Navigating slow periods: Strategies for steady work
During the course of your subcontracting career, it’s not uncommon to encounter slow periods where finding steady work becomes a challenge. However, there are strategies you can employ to navigate these times and ensure a consistent flow of projects.
One approach is to explore alternative markets or sectors within the construction industry. For example, if residential projects are slow, consider shifting your focus toward commercial or industrial projects. Tap into work in new areas that may have higher demand.
Another effective strategy is to offer specialized services or skills that set you apart from your competitors. Identify areas within your trade that are in high demand and develop expertise in those specific areas. By becoming a go-to subcontractor for specialized services, you can attract clients seeking those particular skills.
Consider seeking long-term contracts or retainer agreements with clients who require ongoing subcontracting services. These agreements provide stability and a steady stream of work, even when other projects may be scarce. By securing a few long-term contracts, you can ensure a more predictable income during slower periods.
